I've shopped there a few times, and the price has been the biggest reason i left most of the time empty handed. Despite their high rent, they definitely push the envelope. There is a point in which you are not only being more expensive, but you are burning your bridges with your customers who find out down the road that they've more than overpaid, they were ripped off in ignorance. The only reason i think they may think them this expensive is perhaps they have a british pricing guide thats very outdated :P