With all the drama that often pops up with sponsor reviews (specifically not so great reviews) there could be a solution to preventing the back talk that causes most of it.
A testimonial is between the user and the sponsor, with the mods there to make sure it is constructive (or atleast non militant). Why should i be able to weigh in on someone elses review, there is no reason for it. Simply put, i dont know what that person experienced that one time shopping. A testimonial is supposed to raise concern or sing praise, or stay neutral. So why not create a testimonials sub forum for each sponsor (or amalgamated). The Only people who can reply should be the sponsors and the original poster. The mods are there to ensure its not just a flame (ie. move to holding pen), if not enough details are there, a mod can post asking for more detail.
Just like the classified there could be designations for the titile,
and Neutral (Resolved) for those negatives that were addressed to the users satisfaction.
i know it can put heat on the sponsors, but someone here having a bad experience can easily go to a dozen directory sites on the net and leave a bad review that they cant address to solve. I also know its a lot of work to maintain such a thing, but im getting tired of reading arguments where there shouldn't be any